[Valve Sounds / Vita Music Group]
Record Label Director / Booking Agent / Artist Manager
Shelley Liu first begun her interest in music when she started piano lessons at the age of four. After dabbling with various instruments and joining endless amounts of bands and orchestras, she soon realised that she enjoyed the business side of the music industry more. Since then, she has gained experience in numerous areas including bookings, event management and promotion, artist management, record labels, and tour management. Shelley is a co-founder and director at Valve Sounds - a record label that specialises in uncovering, nurturing and promoting the new wave of emerging Hip Hop, RnB, Soul and Electronic artists in Australia. Shelley is also a booking agent at agency Vita Music Group, with her roster including the likes of Milan Ring, Baro, UV boi, CLYPSO, Rainbow Chan, Slim Set and more.